Yaccarino could not be reached for comment. “I think has climbed every mountain she could at NBCU and did it impeccably well, and there’s no greater challenge than restoring order at Twitter,” he said. Twitter’s “trajectory will immediately take a 180-degree turn” under Yaccarino’s leadership, said Lou Paskalis, a longtime advertisement industry executive and CEO of AJL Advisory, a marketing consultancy. Musk has axed thousands of employees, rushed the launch of a subscription product that allowed scammers to impersonate major brands and suspended users with whom he disagreed. Musk this year acknowledged that Twitter suffered a massive decline in advertisement revenue. Since Musk acquired Twitter in October, advertisers have fled the platform, worried that their ads could appear next to inappropriate content after the company lost nearly 80 percent of its staff.
#Twitter ceo full
Yaccarino, who modernised the advertising business at the Comcast Corp entertainment and media division, will have her hands full as she takes on a firm loaded with debt, among other challenges. will focus primarily on business operations, while I focus on product design & new technology.” “I am excited to welcome Linda Yaccarino as the new CEO of Twitter!” Musk said on Friday. The shares rose a further 1.6% in after-hours trade.Former NBCUniversal advertising chief Linda Yaccarino will become Twitter’s new CEO, current chief executive Elon Musk says in a tweet, as the social media platform seeks to reverse a plunge in advertisement revenues. Musk's post about a new Twitter CEO came about 15 minutes before the close of Wall Street on Thursday, and Tesla shares closed 2% higher.
#Twitter ceo software
Musk, who has come under fire from investors in his Tesla electric car company as being distracted by his attention to Twitter, said he will transition to the role of Twitter's executive chair, along with the role of CTO, overseeing product, software and system operations. Speculation was rife on Thursday among tech and media insiders and on Blind, an anonymous messaging app for tech employees.įormer Yahoo CEO Marissa Mayer, former YouTube CEO Susan Wojcicki and a top executive at Musk's brain-chip startup Neuralink, Shivon Zilis, were among names being discussed. Musk has previously not named prospective candidates. Yaccarino's exit would be another big blow to the company after Comcast said last month NBCUniversal CEO Jeff Shell was leaving after acknowledging an inappropriate relationship with a woman in the company following a complaint that prompted an investigation. When asked for comment, an NBCUniversal spokesperson said, "Linda is in back-to-back rehearsals for the Upfront", referring to a presentation NBCUniversal will host for advertisers in New York on Monday. Yaccarino did not respond to calls seeking comment on Thursday. Yaccarino joined NBCU in 2011 after 15 years at Turner Entertainment and has been credited with dragging the network's ad sales operation into the digital future.Īs broadcast television audiences migrated to streaming, she took to the stage at Radio City Music Hall last year to tell advertisers their brand messages were not an afterthought. "Many of you in this room know me, and you know I pride myself on my work ethic," she said, adding, "Buddy, I met my match." Yaccarino, the top advertising sales executive at NBCUniversal, interviewed Musk at an advertising conference in Miami last month.Īt the conference, Yaccarino encouraged the audience to welcome Musk with applause and lauded his work ethic. Reuters reported after Musk's tweet that Yaccarino could be his choice to lead Twitter, according to a Silicon Valley executive and a former Hollywood executive who spoke on condition of anonymity. The WSJ cited people familiar with the situation in saying Yaccarino was in talks for the top post.
0 kommentar(er)
